When it’s time to offer more SEO services to your clients, you can avoid hiring new staff members and instead turn to a white label SEO agency. White label SEO services allow you to expand your range of SEO services to offer your clients all the SEO help they need, without actually doing the work in-house.
White labeling is a common practice in many industries. You might be surprised to learn how many of the products you buy aren’t actually manufactured by the brands that sell them. With white label SEO, you can expand your services and client base while working as closely with an outside SEO team as you would with any in-house employees. With the time and money you save, you can focus on nurturing your client relationships and performing the functions you do best.
You Can Rebrand White Label SEO Services as Your Own
When you use a white label SEO company, your clients need never know that the SEO services you’re providing for them aren’t done in-house. The whole point of using a white label SEO agency is so that you can rebrand the services as your own and offer an expanded range of services as a result. A good white label SEO agency can provide you with any SEO service you need to meet your end clients’ needs, which you can then repackage as your own work.
White Label SEO Lets You Expand Your Range of Services
When you’re running a marketing company, you have two options for expanding your range of services. You can either hire more people, or you can use white labeling to outsource some of the services while maintaining your brand identity. When you use a white label SEO service, you should be able to offer any SEO service you and your clients might need, including:
- Keyword research to help your clients reach their target audiences and get more traffic to their websites.
- On-page SEO, including optimization of headings and subheadings, meta data, URLs, title tags, links, and page speed.
- Off-page SEO, including link building, guest posting, public relations, social media marketing, and local SEO.
- SEO reports that show the impact of a campaign on your end client’s SEO.
- Creation of optimized content, including blog posts, videos, graphics, and ebooks.
- Overarching strategy to bring campaigns to successful fruition.
- Data-backed pitches that can help you sell more clients on SEO services.
Using white label SEO to expand your range of SEO services is a lot cheaper than hiring people to do them in-house, especially when you consider the cost of supplies, equipment, utilities, and training those staff members need to do their jobs effectively. SEO is complicated and the best practices are always evolving as search engines change the way they index sites and show search returns. You can put the responsibility of keeping SEO staff trained and functional on another agency.
Working With a White Label SEO Company is a Lot Like Working With Your Own SEO Team
You should be able to work as closely with a white label SEO company as you do with your own team members. It’s the same as having access to an SEO marketing team at a fraction of the cost of maintaining all that staff in-house. When you receive an order from a client, you’ll relay all the details of the request to your white label SEO agency, who will help you decide which of their services best meet your clients’ needs and what they should cost. White label SEO agencies will charge by the hour, by the project or, if you have a lot of SEO work for them on an ongoing basis, they’ll charge monthly for a base amount of work. Custom pricing arrangements may also be available.
Once you have hammered out the details of the project, your white label SEO agency should give you a timeline for when the project will be complete. Dates for milestones and deliverables will be established. Then your white label SEO agency will start working on the campaign. You should make sure the finished product is up to your standards before you pass the deliverables on to the client.
White label SEO lets you spend more time focusing on what you do best without sacrificing your clients’ SEO needs. You can expand your range of services while having more time to work on client relationships, and grow your business without needing to hire an in-house SEO staff.